Context

• Due to NDA restrictions, visuals are unavailable. Hired at a crucial moment to lead UX/UI design for a high-traffic B2B/B2C streaming platform serving millions.

Stakeholder Collaboration & Strategic Focus

• Joined during a sensitive phase between agency and client, working with 8 senior professionals and 6 C-level stakeholders to rebuild trust.
• Delivered key improvements within the first two weeks that secured continued project approval.

UX/UI Design & Execution

• Led AI-enhanced UX research to rapidly process complex requirements under pressure.
• Created wireframes, Figma prototypes, and final designs for MVP v3.
• Focused on clarity, navigation, and functionality in data-rich environments.

Growth Insight

• Strategic design fixes during a critical MVP phase enabled the project to move to
  version 3.
• Secured continued investment and commitment from stakeholders, preventing project loss.

Conclusion

• Fast, focused UX strategy restored stakeholder confidence and supported a seamless transition from MVP to scalable product evolution.

Context

• As part of the founding team, led long-term UX, branding, and collaborate actevely on product strategy for this award-winning ReFi and Web3 platform.

Product & UX Strategy

• Shifted KYC from onboarding to transaction step, improving onboarding conversion.
• Integrated Valora wallet for the Celo Network, expanding accessibility and ecosystem compatibility.
• Created user flows, personas, and journeys informed by analytics, surveys, and feedback loops.
• Collaborated across Agile teams using OKRs to track growth-aligned design iterations.

Design System & Brand Implementation

• Created a full cross-platform design system unifying web, app, and DApp experiences.
• Redefined brand identity (logo, accessibility-focused color system, and guidelines).
• Delivered marketing and product consistency across all brand channels.

Marketing, Token & Community Design

• Designed landing pages, NFT assets, marketing referrals, and email flows to support growth.
• Designed the Ethix token icon (now on CoinMarketCap) and supported sub-brand development.
• Co-created CryptoCafé, a Web3 coffee shop connecting community and identity.

Growth Insight

• Design decisions directly improved product adoption, trust, and multi-chain ecosystem participation.
• Strategic brand and UX unification increased scalability, clarity, and campaign performance.

Conclusion

• Long-term UX and brand leadership helped EthicHub scale across platforms, increase user trust, and activate key ecosystem integrations.

Context

• Led a six-month UX and research strategy to improve engagement and reduce churn in a digital community education platform with over 25,000 users.

Research & UX Strategy

• Conducted user interviews and surveys to map pain points across user journeys.
• Used AI tools (ChatGPT, Claude Pro, Looppanel) to synthesize insights quickly and prioritize high-impact changes.
• Improved IA and navigation to reduce cognitive load and help users find relevant content faster.

Product Optimization

• Focused improvements on the Courses section, the most-used area of the platform.
• Applied heuristic analysis and usability principles to reduce confusion and support progression across learning paths.

Growth Insight

• Clearer UX and improved IA reduced friction, helping retain users during critical early engagement phases.
• Better content discoverability directly contributed to longer sessions and higher course completion rates.

Conclusion

• Research-driven UX strategy supported a measurable increase in user engagement and retention within a content-rich learning platform.

Context

• Led design strategy for a B2B/B2C ticketing SaaS in NYC, aligning branding, UX, and marketing into a cohesive growth-ready experience.

Stakeholder Collaboration & Strategic Focus

• Delivered high-impact Figma prototypes that gained rapid stakeholder approval.
• Aligned user needs with product goals during fast-paced product development.

UX/UI Design & Testing

• Designed intuitive dashboards for event organizers to reduce friction and improve retention.
• Conducted prototype testing in early phases to detect and fix usability bottlenecks.
• Created custom empty-state graphics and icons that reflected the product’s tone of voice.

Brand & System Integration

• Implemented a scalable design system across the interface.
• Adapted new brand identity into marketing pages, internal UI components, and campaign assets.

Growth Insight

• Strategic UX reduced organizer onboarding time and enhanced feature adoption.
• Brand coherence across UI and marketing boosted trust and product-market alignment.

Conclusion

• Tickety’s growth foundation was strengthened by early testing, modular design, and full brand integration across touchpoints.

Context

• Designed a mobile app to support inclusive birthday celebrations in Norway by combining crowdfunding, collaboration, and personalized design.

Challenge & Objective

• Help parents comply with non-discrimination laws in school birthday celebrations.
• Create a platform that is emotionally meaningful, socially collaborative, and financially inclusive.

UX/UI & Feature Design

• Designed user flows and interfaces with Sketch and Adobe XD.
• Integrated VIPPS mobile payment system for smooth gifting experience.
• Created postcard templates with personalization and emotional messaging.
• Conducted early usability tests to refine flows and reduce friction.

Brand & Community Focus

• Developed full branding, including logo and visual identity.
• Designed specific icons and graphics for onboarding and empty states to support emotional connection.
• Enabled community gifting to support social bonds and shared experiences.

Growth Insight

• Designed for viral and social growth through emotional storytelling and community-driven gifting.
• Positioned for compliance-based adoption and cultural fit in the Norwegian market.

Conclusion

• Bday App showcased how emotional UX and inclusive design can unlock viral adoption and create social value through everyday digital interactions.