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Challenge & Objective Help parents comply with non-discrimination laws in school birthday celebrations. Create a platform that is emotionally meaningful, socially collaborative, and financially inclusive. UX/UI & Feature Design Designed user flows and interfaces with Sketch and Adobe XD. Integrated VIPPS mobile payment system for smooth gifting experience. Created postcard templates with personalization and emotional messaging. Conducted early usability tests to refine flows and reduce friction. Brand & Community Focus Developed full branding, including logo and visual identity. Designed specific icons and graphics for onboarding and empty states to support emotional connection. Enabled community gifting to support social bonds and shared experiences. Growth Insight Designed for viral and social growth through emotional storytelling and community-driven gifting. Positioned for compliance-based adoption and cultural fit in the Norwegian market. 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Conclusion Fast, focused UX strategy restored stakeholder confidence and supported a seamless transition from MVP to scalable product evolution.","absoluteBoundingBox":{"x":17846.0,"y":586.0,"width":550.0,"height":647.0},"isolatedAbsoluteRenderBounds":{"x":17846.0,"y":586.0,"width":550.0,"height":647.0},"relativeTransform":[[1.0,0.0,700.0],[0.0,1.0,0.0]],"size":{"x":550.0,"y":647.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","maxWidth":1080.0,"strokes":[],"strokeWeight":2.30807757377625,"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3,3,3,3,3,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,3,3,3,3,3,3,3,3,3,3,3],"characters":"Context\nDue to NDA restrictions, visuals are unavailable. Hired at a crucial moment to lead UX/UI design for a high-traffic B2B/B2C streaming platform serving millions.\n\nStakeholder Collaboration & Strategic Focus\nJoined during a sensitive phase between agency and client, working with 8 senior professionals and 6 C-level stakeholders to rebuild trust.\nDelivered key improvements within the first two weeks that secured continued project approval.\n\nUX/UI Design & Execution\nLed AI-enhanced UX research to rapidly process complex requirements under pressure.\nCreated wireframes, Figma prototypes, and final designs for MVP v3.\nFocused on clarity, navigation, and functionality in data-rich environments.\n\nGrowth Insight\nStrategic design fixes during a critical MVP phase enabled the project to move to version 3.\nSecured continued investment and commitment from stakeholders, preventing project loss.\n\nConclusion\nFast, focused UX strategy restored stakeholder confidence and supported a seamless transition from MVP to scalable product 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Hired at a crucial moment to lead UX/UI design for a high-traffic B2B/B2C streaming platform serving millions. Stakeholder Collaboration & Strategic Focus Joined during a sensitive phase between agency and client, working with 8 senior professionals and 6 C-level stakeholders to rebuild trust. Delivered key improvements within the first two weeks that secured continued project approval. UX/UI Design & Execution Led AI-enhanced UX research to rapidly process complex requirements under pressure. Created wireframes, Figma prototypes, and final designs for MVP v3. Focused on clarity, navigation, and functionality in data-rich environments. Growth Insight Strategic design fixes during a critical MVP phase enabled the project to move to version 3. Secured continued investment and commitment from stakeholders, preventing project loss. 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Hired at a crucial moment to lead UX/UI design for a high-traffic B2B/B2C streaming platform serving millions.\n\nStakeholder Collaboration & Strategic Focus\nJoined during a sensitive phase between agency and client, working with 8 senior professionals and 6 C-level stakeholders to rebuild trust.\nDelivered key improvements within the first two weeks that secured continued project approval.\n\nUX/UI Design & Execution\nLed AI-enhanced UX research to rapidly process complex requirements under pressure.\nCreated wireframes, Figma prototypes, and final designs for MVP v3.\nFocused on clarity, navigation, and functionality in data-rich environments.\n\nGrowth Insight\nStrategic design fixes during a critical MVP phase enabled the project to move to version 3.\nSecured continued investment and commitment from stakeholders, preventing project loss.\n\nConclusion\nFast, focused UX strategy restored stakeholder confidence and supported a seamless transition from MVP to scalable product 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Challenge & Objective Help parents comply with non-discrimination laws in school birthday celebrations. Create a platform that is emotionally meaningful, socially collaborative, and financially inclusive. UX/UI & Feature Design Designed user flows and interfaces with Sketch and Adobe XD. Integrated VIPPS mobile payment system for smooth gifting experience. Created postcard templates with personalization and emotional messaging. Conducted early usability tests to refine flows and reduce friction. Brand & Community Focus Developed full branding, including logo and visual identity. Designed specific icons and graphics for onboarding and empty states to support emotional connection. Enabled community gifting to support social bonds and shared experiences. Growth Insight Designed for viral and social growth through emotional storytelling and community-driven gifting. Positioned for compliance-based adoption and cultural fit in the Norwegian market. 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Product & UX Strategy Shifted KYC from onboarding to transaction step, improving onboarding conversion. Integrated Valora wallet for the Celo Network, expanding accessibility and ecosystem compatibility. Created user flows, personas, and journeys informed by analytics, surveys, and feedback loops. Collaborated across Agile teams using OKRs to track growth-aligned design iterations. Design System & Brand Implementation Created a full cross-platform design system unifying web, app, and DApp experiences. Redefined brand identity (logo, accessibility-focused color system, and guidelines). Delivered marketing and product consistency across all brand channels. Marketing, Token & Community Design Designed landing pages, NFT assets, marketing referrals, and email flows to support growth. Designed the Ethix token icon (now on CoinMarketCap) and supported sub-brand development. Co-created CryptoCafé, a Web3 coffee shop connecting community and identity. Growth Insight Design decisions directly improved product adoption, trust, and multi-chain ecosystem participation. Strategic brand and UX unification increased scalability, clarity, and campaign performance. 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